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STRATEGY 5 – Change Consequences (Incentives/Disincentives)

Increasing or decreasing the probability of a specific behavior that reduces risk or enhances protection by altering the consequences for performing that behavior (e.g., increasing public recognition for deserved behavior, individual and business rewards, taxes, citations, fines, revocations/loss of privileges).


Coalitions can also consider activities such as:

  • DWI/DUI Courts
  • Underage alcohol sales compliance check / enforcement operations
  • Zero Tolerance penalties: fines, license revocation or suspension

Intervention link—Sobriety Checkpoint Programs

Intervention link—Ignition Interlock

Intervention link—Dram Shop Liability