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STRATEGY 1 – Provide Information

Educational presentations, workshops or seminars or other presentations of data (e.g., public announcements, brochure dissemination, billboards, community meetings, forums, web-based communication). This strategy focuses on community education in order to increase understanding about the problem(s), root causes, local conditions and solutions that have been identified through community assessment and problem analysis. When choosing an informational strategy it is helpful to consider…

  • Who needs information?
  • About what?

…in order to address the specific local condition that is being addressed.

EXAMPLES:

  • Create issue briefs that link research about over-service of alcohol to community problems such as violence, property crime, and impaired driving injuries and fatalities
  • Provide information to licensed establishments about the results of surveys of drivers cited for impaired driving who indicate bars/restaurants as their “place of last drink”
  • Create a campaign of visible enforcement against sales to intoxicated patrons: use multiple media outlets to gain the attention of establishment owners, managers, servers and bartenders about fines and other consequences associated with violations
  • Provide information to law enforcement about conducting low staffing sobriety checkpoints, coordinating with times and locations of community events that sell alcohol
  • Create a campaign of visible enforcement of impaired driving: use appropriate multiple media formats and outlets to gain the attention of youth and adults about fines and other consequences associated with violations